FINAL MAJOR PROJECT
This project embodies the main key areas for strategic business planning for new concepts and marketing strategy and implementation through the channel of consumer interest and lifestyle trends. A significant area of interest is the wellness and mindfulness ideologies of the modern day, which are both refreshing and essential for humans today.
The project focused around including all the various elements, which would be vital for instigating a start up business or new company, including all the marketing material and financial aspects of a business venture. In store concepts and marketing material have been visualised utilising InDesign, Illustrator and Photoshop. After being given the freedom to create our own brief to suitably tailor our best skills towards this final project, I feel confident and pleased with myself looking back on the work I have curated.
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Retreat is a wellness service catering towards health conscious consumers mainly living in urban areas where stress levels run high and extra long days are standard. Filling a gap in the market where consumers want something a bit more personal than a gym and something more casual and hands on than a spa, which is where the Retreat comes in. With values based around community, relaxation, sustainability and education, there is a wellness related activity for anyone with a keen interest in a nourishing lifestyle.